Whether you like it or not, Farmville was the top game on Facebook for 2009. And its success is being attributed, not to a desire for sustainable agricultural growth, but to sticky games and an impressively large and seemingly growing advertising budget. Zynga, the game’s creators, are known for their aggressive use of Facebook’s marketing channels – whether it’s in the players interests or not.
Posts Tagged: marketing
28
Sep 08
Getting the Bell Ringing
“It’s the cat’s pajamas”
“It’s the what?”, I asked. “Why are the cats wearing pyjamas?”
At first I thought my friend was crazy. Then I realised that I had been living in under a rock and was the only one who didn’t know this phrase. It turns out that ‘cat’s pyjamas’ is a 1920s phrase for ‘a wonderful or remarkable person or thing’, or in Wikipedia’s more restrained language, something ‘beneficial’.
Later that week, I was reading a book on the train and it talked about a product being the cat’s pyjamas. Immediately, this phrased jumped out at me – not just because I now knew what it meant, but also because I’d heard it recently and it was familiar to me.